One of the oldest children of User Experience is Interaction Design, dating back to the 1980’s. If you think about it, it goes back even further when man first interacted with fire. Interaction Design is the relationship between people and products. The goal is to create meaningful products that help users effectively achieve their goals. As the world shifts its focus from creating applications that work to user centric experiences, companies are paying more attention to User Experience (UX). Their aim? simply to create more meaningful customer relationships and in turn increase profits in an increasingly competitive environment.“Experience is critical, for it determines how fondly people remember their interactions.” ― Don Norman, The Design of Everyday Things.We will jump from behind the screen and dive into the users minds to find the answers to how can we create better experiences with Interaction Design. How can Interaction Design create meaningful relationships that keep users constantly revisiting your applications and websites? What costs are Jamaican Companies suffering from a lack of investment in Interaction Design? How an investment in Interaction Design can Increase a company’s profits? and how can we apply the principles and laws that govern Interaction Design?